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    What Is an ETF? Simple Explanation

    This article is for educational purposes only and is not financial advice.

    A straightforward guide to understanding Exchange-Traded Funds and why they've become the preferred investment choice for millions of Canadians.

    6 min read
    Last Updated: January 2026
    Person examining ETF investment layers with magnifying glass and maple leaves

    Educational Disclaimer: Maple Wealth Guide provides general financial education only. We do not offer financial, investment, tax, or legal advice. Nothing on this website should be considered a recommendation. Always consult a licensed professional for personalized guidance.

    ETF Basics

    An ETF (Exchange-Traded Fund) is a basket of investments that trades on a stock exchange like a single stock. When you buy one share of an ETF, you're buying a small piece of every investment inside that basket.

    Think of it like buying a pre-made fruit salad instead of buying each fruit separately. You get variety and convenience in one purchase.

    How ETFs Work

    What's Inside an ETF?

    ETFs can hold almost anything:

    • Stocks — Canadian, US, or international companies
    • Bonds — Government or corporate debt
    • A mix of both stocks and bonds
    • Specific sectors like technology or healthcare
    • Commodities like gold

    How You Buy Them

    Unlike mutual funds, ETFs trade throughout the day on stock exchanges. You buy them through a brokerage account just like you'd buy a stock, using their ticker symbol (like VCN or XIU).

    Why ETFs Are Popular

    • Low costs — Most ETFs charge less than 0.25% annually
    • Instant diversification — Own hundreds of stocks with one purchase
    • Transparency — You can see exactly what's inside
    • Easy to buy and sell — Trade anytime during market hours
    • Tax efficiency — Generally more tax-efficient than mutual funds

    💡 Note: For most Canadian investors, a simple portfolio of 1-3 ETFs provides all the diversification they need.

    ETFs vs Mutual Funds

    The main differences:

    • ETFs usually have lower fees (0.05-0.25% vs 1-2% for mutual funds)
    • ETFs trade like stocks; mutual funds price once daily
    • ETFs require a brokerage account; mutual funds available at banks
    • Most ETFs track an index; many mutual funds are actively managed

    Popular ETFs for Canadian Investors

    • VBAL/XBAL — All-in-one balanced portfolios
    • VCN/XIC — Canadian stock market
    • VUN/XUU — US stock market
    • VAB/XBB — Canadian bonds

    Getting Started

    To buy ETFs, open an account with a discount brokerage like Questrade or Wealthsimple Trade. Both offer commission-free ETF purchases. Start with a broadly diversified ETF, contribute regularly, and let compounding do its work.

    About Maple Wealth Guide

    Maple Wealth Guide is an independent Canadian financial education website. Our team of educational writers researches and explains investment concepts, retirement-related topics, and personal finance information for Canadians aged 50 and over. We are not licensed financial advisors and do not provide personalized recommendations. All content is for educational purposes only.

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